What you'll learn
Production-grade generative media is not a matter of choosing one winning model. It requires a repeatable operating system: route each task to the right engine, encode brand and compliance rules before generation, and measure whether the resulting workflow improves speed, cost and approval rates.
- Which model for which job. No single engine wins everything. How to send each task to the right one across the leading Chinese and international models, instead of betting the workflow on one supplier.
- How one brief becomes a thousand assets. The production line that turns a single brief into repeatable output, shown through a working example you can copy.
- How the work stays on brand at volume. Why brand and compliance rules belong before generation rather than in review, and what that changes about who on your team can safely make assets.
- What legal and IT will ask. Data residency, talent consent and the minimum audit record for every asset, plus the approval pattern that got 5,565 personalised videos signed off at a regulated insurer.
- What it costs and how to prove it. Modelling cost per asset against traditional production, the three numbers a pilot has to measure, and a checklist for the first 90 days.
Drawn from client work
- 5,565 personalised videos, legally approved, for Sun Life
- 180 ad variants across six markets in one week for Inchcape
- Two hours down to ten minutes for Urban Revivo's daily TikTok Shop content
