One brief. Hundreds of on-brand ads.
What stays fixed, what is chosen from an approved list, what the models generate, and the checks every ad passes.
Explore solutionSolutions
On-brand ads, video and localised campaigns, by the hundred.
You set the brand rules. We turn them into Creative Workflows on the best available models, for ecommerce and in-house marketers, agencies and global brands.
scene localised
Input: one product shot
What we produce
six outcomes · one operating system
Brand governance, specified.
The locked, controlled, generative split, what is checked on every piece, how rules pass down, what is recorded, and where a person decides.
Explore solution
Encode your brand once. Run it at scale.
Bespoke Creative Workflows: proprietary prompts, the right model per job, brand and legal gates.
Start a custom pilotLocalisation beyond dubbing.
Local people, setting, product, offer, language and format, remade for each market with no second shoot. Levels three and four of the four levels of localisation.
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Personalised agent video at scale. Compliant.
Fixed disclosures, personal details from a data export or from the people themselves, and legal sign-off on the Creative Workflow.
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Creator-style product video for every SKU.
Production tiered by SKU, hero, growth and long tail: real creators, AI-made versions of a creator's video, and AI presenters.
Explore solutionHow we think about it
Three positions behind every solution.
01
Approve the workflow once.
Legal and brand sign off the rules, the templates and the disclosures. Every piece then inherits that approval, however large the run. Read the specification.
02
Locked, controlled, generative.
Every part of a piece is sorted into one of three groups before anything is made. The split is what lets hundreds of pieces go out on one review. See the three groups.
03
No single model wins every job.
Each step goes to the model best suited to it, across ByteDance, Alibaba, Kuaishou, Google and OpenAI. When a lab releases a new model, we test it on our own briefs and add it to ToolKit within the week. How we test a new model.
Proof
Proven at enterprise scale.
5,000+
Insurance agents in four regulated markets each made their own greeting video in about two weeks. Legal reviewed one workflow, not 5,000 videos.
Sun Life 180Ad variants across six markets, produced from one brief in one week.
Inchcape 10 minA day's creator-style product videos for TikTok Shop, down from two hours.
Urban RevivoThe platform
What is ToolKit?
ToolKit is Instant Studio's creative workflow platform. Every Creative Workflow behind these six solutions is built and run on it: the brand rules, the right AI model for each job, the checks and the record.
Our production team works on ToolKit every day. Client teams can work on it too, in their own workspace, with their brand rules already in place.
ToolKit is for enterprise teams, and access comes with an engagement. Get in touch to see how we can enable it for your team.
toolkit
Let's get started
Start with a pilot.
Scale with confidence.
Pick the outcome you need. We scope a fixed-price pilot, apply your brand and legal rules, and deliver the first batch, on time and at scale.