Solutions/Personalised video
Personalised agent video at scale. Compliant.
Instant Studio is a managed AI creative production company for global brands and agencies. For insurers, banks and adviser networks we produce personalised video for agents and advisers by the thousand. The compliance rules are built into the workflow before the first video is made.
Why does personalised video get stuck in legal?
A regulated company reviews every piece of content before release. A personalised video is a new piece of content for every recipient, so five thousand videos mean five thousand reviews. No compliance team has that capacity. The programme usually shrinks to one generic film with a name added at the end.
The programme goes ahead when legal reviews the workflow instead of the videos. Counsel signs off the rules, the templates and the way the disclosures behave, once. Every video the workflow then produces can be traced back to that approved set-up.
What is locked, what is controlled, what is generated?
Compliance agrees these three groups before anything is made. They are what the reviewers sign.
Locked
Fixed in every video
- Regulatory disclosures for each market
- Product terms and approved claims
- Brand elements
Controlled
Filled from data only
- Customer name
- Agent name and details
- Product, date, market and language
Generative
Made by the model
- Greeting
- Presentation and delivery
- Background and setting
Controlled fields come from the client's records and nowhere else. The workflow never invents a name, a product or a date. It never rewrites a disclosure. Generation only touches the presentation around those fixed and controlled parts.
How are faces, voices and data handled?
An agent's face and voice are used with written consent. The consent is recorded against every video that uses them: whose face and voice, under which terms, for which market and period. Any AI copy of a real person's face or voice always goes to a human reviewer. No video is made without the consent on file.
The data is handled the same way. Personal details come from the client's own system under the client's data agreement. Client data is hosted on AWS servers in the client's region, and it is never used to train any AI model.
What is checked on every video?
- The locked parts are present and unchanged: disclosures, terms, brand.
- The personal details match the client's records exactly.
- The language and script are right for the recipient.
- The video meets the channel's requirements: length, shape, file format.
These checks run automatically on every video. A person also reviews the higher-risk categories: financial claims, anything about whether a product suits a customer, and any AI copy of a real person's face or voice. In those categories a person watches every video. Outside them, reviewers see the videos that fail a check and the final cut. If the rules change, the workflow goes back to legal before it runs again.
Where does a programme start?
With the lowest-risk use. Service messages, renewal reminders and agent introductions carry fewer claims than a product pitch. The first pilot proves the approval model where the risk is smallest. Legal is briefed in the week the workflow is built, before any video exists.
Sun Life ran personalised agent video across the Philippines, Hong Kong, Singapore and Malaysia. More than 5,000 videos were produced, and Sun Life's legal team approved them in all four markets. The campaign's hero video was made together with Adaptive Media Partners, Instant Studio's production partner in Hong Kong.
Read the playbook
Approve the workflow once: where human sign-off belongs in an AI production line.
Let's get started
Start with a pilot.
Scale with confidence.
Bring your compliance team to the first call. We scope a pilot on one low-risk message. We build the disclosures and the data rules into the workflow, and we put legal at the point where their judgement counts.