About
About Instant Studio.
Instant Studio is a managed AI creative production company. Brands and agencies send us one brief, and we deliver the finished campaign: every version, every market, every format, made under their brand and compliance rules.
What does Instant Studio do?
A client briefs a campaign. We produce all of it: the ad in every version, the localised editions, the personalised videos, the creator-style product videos and the stills. The brand rules are built into the workflow. Every output is checked against them, and people review the exceptions and the final cut.
The work runs on ToolKit, our production platform. A Creative Workflow is a chain of steps built in a visual editor: brand rules, templates, reference files and calls to AI models. Once built, it runs the same way every time. We use models from many labs, among them ByteDance, Alibaba, Kuaishou, Google and OpenAI, and each step goes to the model that does that job best. The models are not ours. The workflows, the rules and the checks are.
How does an engagement run?
- Pilot. A paid, fixed-scope pilot on a live campaign. It proves the quality, the brand fit and the economics before anyone commits further.
- Scale. After the pilot, the client chooses a monthly production retainer, a platform subscription for their own team, or both.
Both run on the same Creative Workflows. Some clients brief once and approve the finished work. Others log in and generate from templates that already carry their rules. A client can move between the two at any time.
Who runs Instant Studio?
Adeh DeSandies
Adeh is co-founder and CTO. He has spent twenty-five years building enterprise systems, including auction platforms that have handled billions of dollars in government and commercial sales. He studied computer science at Stanford. Adeh on LinkedIn
Napoleon Biggs
Napoleon is co-founder and CEO. He has worked in marketing and e-commerce for thirty years, much of it in agencies, and for twenty of those years he has led Web Wednesday, Hong Kong's leading digital marketing community. He leads clients and partnerships. Napoleon on LinkedIn
What we believe
- Approve the workflow once. Legal and brand sign off the rules. Every piece is checked against them, and people review the exceptions, however large the run. The specification.
- Locked, controlled, generative. Every part of a piece is sorted into one of three groups before anything is made. The three groups.
- Creative is the only lever left. The platforms run targeting, bidding and placement. Creative is the input a brand still supplies. The argument.
Company facts
- Where we are
- Hong Kong is our home market. The client team works from Hong Kong and the engineering team from Guangzhou. Instant Studio is incorporated in Delaware.
- Partners
- Havas Media Hong Kong (agency partner). Adaptive Media Partners (production partner, Hong Kong)
- Programmes
- Member of the NVIDIA Inception programme
- Speaking
- Co-founder Napoleon Biggs speaks on AI in marketing, retail and financial services. Invitations to connect@instantstudio.ai. Recent appearances are in News.
- Data and hosting
- Client data stays in the client's region and is never used to train a model.
- Products
- Campaigns, InstantClips, Training. ToolKit, our production platform, powers every product and every client engagement.
Where to look next
- Solutions: ad variants, brand governance, custom workflows, localisation, personalised video and UGC video.
- Work: Sun Life, Urban Revivo and Inchcape, with the numbers.
- Agencies: new revenue on the same headcount, with production under the agency's name.
- Playbooks: how brands and agencies produce creative with AI, drawn from real client work.
- Technical guide: generative media, production grade.
Let's get started
Start with a pilot.
Scale with confidence.
Tell us what your team needs to ship. We show you the workflow that gets it there and scope a pilot on a real brief.