One campaign, every market's version.
A campaign adapted for each market, audience and format, produced in one run. Inchcape: 180 ad versions for six markets in a week.
Read the caseAgencies
New revenue, same headcount.
We are the white-label production layer under your agency. You sell the volume work your clients are asking for, and win new accounts with finished-looking work in the pitch. We produce it, under your name. Your team stays the size it is.
1 product frame × 5 moments = a pitch set in an afternoon
product frame
morning routine
city carry
A handfulPitch frames in a prospect's brand, made by your team in an afternoon
HundredsAd versions for one campaign. Inchcape: 180 for six markets in a week
ThousandsPersonal videos, one for each person. Sun Life's agents made 5,000+ of their own in about two weeks
Partners
Who already works this way?
Agency partner
Havas Media
Hong Kong
Several projects in. Every one new revenue.
Havas Media Hong Kong brings us into its client work as the production layer. Their teams keep the strategy and the client.
Ours runs production, so the agency takes on more work without growing the team.
Start the same wayThe problem
Why does volume work stall at the proposal?
Every ad platform now needs a steady supply of new ads, and clients know it. They ask for forty versions of an ad, twelve markets, a video for every product.
The ideas are still yours to sell. The volume behind them is the problem. A small creative team cannot produce it at agency margins, so the programme stalls at the proposal.
one category's feed
The revenue
What brings in the new revenue?
01
Win the pitch.
A pitch set in the prospect's brand costs an afternoon. You can work up every name on the new-business list.
02
Deliver the volume.
Forty versions, twelve markets, a video for every product. The briefs your team could not produce at agency margins become work you take.
03
Grow the account.
Start with one market. The next market is the same campaign adapted, so each expansion is a smaller ask than the first.
The headcount
Why does the team stay the same size?
Production is the part of the work that grows with people. We take that part. Your strategists, creatives and account leads spend their time on direction, judgement and the client, across more accounts.
| You billed | You bill instead |
|---|---|
| Production hours | The workflow build |
| Assets delivered | The programme retainer |
| Revisions and reshoots | The testing programme |
The work does not disappear. It moves from producing each asset to designing and running the system that produces them.
The pitch
What do you bring to the pitch?
A small set of finished-looking work in the prospect's own brand, on screen, before they have agreed to anything. Their website, their catalogue and their last campaign are enough to build it.
product frame
training
trail
morning routine
commute
city carry
Say what it cost. If the set took an afternoon, that fact is the argument. It tells the client what each extra asset will cost once the system is running.
Pitch every name on your new-business list. Speculative work stops being rationed when a set costs an afternoon. When you win, nothing is thrown away. The workflow built for the pitch produces the account's work.
What you can sell
What can you sell to your clients?
Agencies sell three kinds of work through us, each with its own scale and its own rhythm. All three run on a Creative Workflow: the client's brand guidelines, claims and formats, set up once and approved once. A campaign page, built with Instant Studio Campaigns, is added when the personal details have to come from the people themselves.
Product video on a daily rhythm.
Several videos for each product in a catalogue, or a series for one product. Urban Revivo: a day's TikTok Shop videos in ten minutes.
Read the case
A personal video for every name.
From a data export we produce a video for each name, for example an insurer thanking its 500 top clients. When the details have to come from the people themselves, a campaign page collects them. Sun Life's insurance agents made more than 5,000 that way in about two weeks, and Sun Life's lawyers reviewed one workflow, not 5,000 videos.
Read the caseThe split
What stays with the agency?
Everything the client sees. Instant Studio is a managed AI creative production company that works as a production layer under the agency. The relationship, the strategy, the creative direction, the judgement on quality and the invoice stay yours. Our name appears nowhere in the delivery unless you want it there.
| The agency | Instant Studio |
|---|---|
| Owns the client relationship and the brief | Builds the Creative Workflow: brand rules, claims, people and formats, set up once |
| Sets the creative direction and approves the concepts | Sends each piece of work to the AI model best suited to it |
| Judges the results and signs off quality | Runs the checks on every piece and keeps the record |
| Presents to the client and sends the invoice | Delivers finished work that meets the spec, under your name |
How it works
How does an engagement run?
01
The brief.
The client's brief comes to us through you, with the advertising plan it has to serve.
02
Your creative direction.
Directions, references, tone and shot list. Your team's judgement, before anything is produced.
03
Approved concepts.
The client signs off the concepts. Disagreement is cheapest here, because nothing has been made yet.
04
Brand and legal rules.
Guidelines, claims and disclosures go into the Creative Workflow once. The client's legal team approves the workflow once, and every piece it produces inherits that approval.
05
Production.
The run. Our team operates the workflow, or your team does on ToolKit, under your direction.
06
Your review.
You judge the results. A correction reruns one step of the workflow, so saying no stays cheap.
07
Client approval.
The final cut, presented by you, in your name.
Two ways to work
Who runs production?
Our team or yours. The same Creative Workflows serve both, and an agency can move between them as the account grows.
01
Our team runs it.
You brief us and approve the finished work. Production runs behind your delivery.
02
Your team runs it.
Your people operate the Creative Workflows on ToolKit, our platform, with the client's brand rules already in place.
ToolKit is for enterprise teams, and access comes with an engagement. Get in touch to see how we can enable it for your team.
toolkit
Compliance
What do you say when legal is in the room?
The person who stops a volume programme is rarely the marketing lead. It is brand governance or legal.
Bring the review model with you. Brand rules, approved claims and disclosures go into the workflow once. The people who would otherwise review every asset approve the workflow once, with a person checking at concept, first results and final delivery. The full model is in the brand governance specification.
Sun Life · case
One sign-off
More than 5,000 videos, four regulated markets
For New Year, Sun Life's insurance agents in the Philippines, Hong Kong, Singapore and Malaysia each made a greeting video with their own face and voice in it, beside the brand ambassador's likeness, from one campaign page, in about two weeks. More than 5,000 went out. Sun Life's lawyers reviewed one workflow, not 5,000 videos.
Read the caseThe first engagement
How does the first engagement start?
01
One market, fixed price.
One client, one market, an agreed number of pieces and a fixed price.
02
Three measures.
The cost per finished piece and the time from brief to live measure the production line. One measure of results comes from the client's own objective.
03
Nothing thrown away.
If the pilot converts, the workflow built to win the account produces the account's work.
Playbook
How to pitch volume content to a client: open on their numbers, bring examples in their brand, answer the compliance question in the room, scope one market.
Let's get started
Bring the client you want to win.
We build the pitch set.
We build the examples for your pitch and scope the pilot behind them. You keep the client and the creative direction. Production runs with our team, or with yours on ToolKit.