Instant Studio, a managed AI creative production company for global brands and agencies, has produced more than 5,000 personalised agent videos for Sun Life. The videos ran across the Philippines, Hong Kong, Singapore and Malaysia. Sun Life's legal team approved them in all four markets.
The videos were produced on the Instant Studio platform, where Creative Workflows build the brand and compliance rules in before anything is generated. Regulatory disclosures, product terms and brand elements were fixed. Each agent's name and details, the market and the language were filled from Sun Life's data. Generation only touched the presentation: the greeting, the delivery and the setting.
Sun Life's legal team reviewed the workflow once. Every video the workflow produced could be traced back to that approved set-up. This is how a programme of this size cleared compliance in four regulated markets.
The campaign's hero video was made together with Adaptive Media Partners, Instant Studio's production partner in Hong Kong.
Agents shared the videos on social media without being asked. The programme is now the reference model for personalised video in regulated categories on the Instant Studio platform.
About Instant Studio
Instant Studio is a managed AI creative production company for global brands and agencies. Its Creative Workflows encode each client's brand and compliance rules and route every generation to the right model from many labs, including ByteDance, Alibaba, Kuaishou, Google and OpenAI. Instant Studio is headquartered in Hong Kong. It has worked in Hong Kong, the Philippines, Singapore, Malaysia and mainland China. Clients include Sun Life, Duvel Moortgat, NBA, BDO and Jim Thompson. Havas is an agency partner. Adaptive Media Partners is a production partner in Hong Kong. www.instantstudio.ai