Localised car ads in minutes instead of eight hours.

Every new model launch multiplies: markets, platforms, formats, angles. At more than eight hours a version, the content studio could produce only a fraction of what the launch plan needed. Every market got the same footage with a different voice.

The car was locked. One photo of the car is the reference, and every video keeps it exact: shape, colour, trim, badge. The brand was locked with it. What changed for each market was the language, the location, the background and the people in the scene. That is the locked, controlled, generative split. The car and the brand were locked, the language and the market details were controlled, and the scene was generative.

That is the fourth of the four levels of localisation: the whole ad remade for the market from the brand rules. The film was not re-voiced over the same street. The street changed.

The content studio manager checks each market's video against the original photo and the market brief. Because the car and the brand rules were applied before generation, the review is a judgement on the scene. There is no hunt for errors in the product.

Localised video in minutes from one photo, with the language, the location and the background changed for each market inside the Creative Workflow. One model became 180 ad versions across six markets in a week.

Because the car and the brand were fixed before generation, the studio reviewed only the scene, and one model became 180 versions for six markets in a week. The product and the brand go into the workflow first. The markets are added afterwards, one row of the market table at a time.